CRM (Customer Relationship Management) software technology refers to a set of tools and applications designed to help companies manage their interactions and relationships with current and potential customers. CRM systems allow you to collect, organize and analyze customer information, facilitating the personalization of services, loyalty and efficient monitoring of business opportunities. Main functions of …
Introduction to CRM Software and PhD Studies Customer Relationship Management (CRM) software plays a pivotal role in modern business, enabling companies to manage and analyze customer interactions and data throughout the customer lifecycle. Pursuing a PhD in CRM Software offers an opportunity to delve deeply into this essential business tool, contributing to advancements in technology …
Customer Relationship Management (CRM) represents a vital strategy and technology for businesses seeking to understand, serve, and retain their customers efficiently. Throughout history, various CRM systems have made a significant impact on the business world. Among them, one of the most influential and widely used is Salesforce. In this article, we will explore the history …
The most used CRM system in history: Features and Evolution Read More »
